My first fair day at the IAA : A MUBEA APPRENTICE REPORTS

As I’d already seen a lot of stand visualizations during my time in the Marketing department and had been intensively involved in the IAA preparations, I was naturally very excited to see what our stand would look like in real life.

When I walk into the hall, I get a real sense of pride as a Mubea employee, because I immediately see two large installations featuring the new Mubea design that are really attracting the attention of the visitors. Our stand is really impressive, with attractive visual elements that totally surpass all my expectations. After briefly inspecting (or should I say admiring) the stand, I’m greeted by my colleagues from Marketing, and we make the final preparations during a brief “calm before the storm”: We polish the products to a gleaming finish and distribute the prepared name badges to all the employees as they arrive.

I’m particularly pleased that during my time at the IAA, I’m learning so many interesting things about Mubea and meeting lots of great new people. For example, some of our Asian colleagues taught me a little about their respective cultures. Despite all our efforts and exertion during the show days, we also have lots of time to laugh: fantastic teamwork makes things so much easier.

After a long day, involving countless discussions and tours of our stand, as well as a successful search for contacts, I finally climb into my comfortable hotel bed, thoroughly exhausted.